Advertise on Cooper

Cooper Ads puts your product inside the weekly rankings your market checks to see where everyone stands.

3,962 products ranked · 80 categories · updated weekly

Get on the board
Placement #1 - between positions 5 & 6
Inline ad after the fifth product in the live Help Desk ranking
Placement #2 - between positions 20 & 21
Second inline ad after the twentieth product, shown once the ranking is expanded
See a live placement in Help Desk →

Inline Ad

$399

Early adopter offer

Ends August 8

  • Three months for the price of one
  • Under $8 a week per category
  • Two category placements included
  • Live as soon as Monday
  • Display your ad in four categories
  • Limited to five advertisers per category
  • Track performance in the Cooper Ads dashboard
Start now

The people tracking

Founders, marketers, and growth teams checking where they and their competitors stand.

Inside the scoreboard

Your ad sits in the ranking your category returns to every week, not beside it.

Visible while you climb

Whatever this week's rank says, your ad keeps you on the board. Five slots per category.

Independent rankings

Ads are always labeled and never influence AIQ scores or ranks.

Up to four categories

One campaign and one creative reach up to four software markets.

Performance you can see

Views, clicks, and CTR reported in the Cooper Ads dashboard.

Advertiser Questions

Does advertising change rankings or AIQ scores?

No. Advertising is always labeled and never influences AIQ scores, product ranks, citations, methodology, or editorial conclusions. Rankings are measured independently, and archived editions never carry ads.

Where does my ad appear?

Your ad renders as a clearly labeled row after the fifth ranked product on the current ranking page of each category you select, and again after the twentieth product once a visitor expands the full ranking. Archived editions are immutable and stay ad-free.

How does rotation work?

Each category carries at most five inline advertisers at a time. Eligible campaigns rotate through the placement rather than one advertiser holding it permanently.

What does the creative contain?

Your logo, company name, a one-line description, and a destination link. Creatives never contain ranking values, and one creative is shared across every category in your campaign.

When does my campaign start, and how long does it run?

Campaigns start on one of the next four Mondays after checkout. The standard term is 28 days; while the early adopter offer is open (it closes August 8 at 20:08 UTC), the same $399 buys a three-month term.

How do I pay?

Checkout is a single one-time payment processed by Polar Software, our merchant of record, which also issues your receipt and handles applicable taxes. Your selected inventory is held for 15 minutes while you complete payment, and every billing record stays available in the Cooper Ads dashboard.

What happens when my campaign ends?

It simply ends. There is no subscription and no auto-renewal, so there is nothing to cancel. You can book a new campaign whenever your categories have capacity.

How do I measure results?

The Cooper Ads dashboard reports views, clicks, and click-through rate for your campaign, including results by category. Clicks arrive on your site with Cooper UTM parameters so you can attribute them in your own analytics.

Put Your Product in the Ranking

Everything is self-serve: create an account with your work email, pick your categories, add one creative, and check out. Your campaign goes live on the Monday you choose.

Get on the board

Questions before booking? Email partnerships@cooperaiq.com.