The Week 28 Marketing Software Report
A category-by-category reading of all ten Week 28 Marketing software markets, showing where leading products converge or split across AI assistants alongside Top 3 rankings and verified source and mention counts.
Week 28 Is the Baseline
This report covers Cooper's first official Marketing software hub snapshot: ten category-relative Overall AIQ rankings measured across ChatGPT, Gemini, Claude, and Perplexity during July 6–12, 2026, under scoring version aiq-v2. Each section is its own market record, so the scores and ranks belong inside that category rather than on a combined Marketing leaderboard.
Week 28 is Cooper's first official tracked edition, so week-over-week movement is not yet available. Return for the next edition to see the first recorded movers.
The baseline already contains several different recommendation shapes. Social Media Management and SMS Marketing have leaders ranked first by all four assistants. Product Analytics, Webinar Platforms, and Affiliate Marketing are more divided. These are differences in assistant placement within separate markets, not a comparison of one Marketing category against another.
How to Read This Report
Overall AIQ is category-relative and combines Cooper's Best, Most affordable, and Easiest to set up questions. The assistant columns show each product's published category rank inside that Overall scope. An em dash means there was no category rank in this scope; it does not describe the assistant's intent.
Each compact table shows the category's first three products. Sources counts distinct verified source domains for a product, while Mentions counts distinct cited pages verified as naming that product. The category totals in the prose cover the full category snapshot. Neither evidence measure is presented as the cause of a rank.
Rising AIQ is a separate measurement dimension and is not included in this Overall analysis. Readers looking for emerging-product results can open the separate Week 28 Rising AIQ report.
Email Marketing
Open the complete Email Marketing ranking| Rank | Product | AIQ | ChatGPT | Gemini | Claude | Perplexity | Sources | Mentions |
|---|---|---|---|---|---|---|---|---|
| 1 | 46 | 1 | 5 | 4 | 6 | 20 | 31 | |
| 2 |  Sender | 32 | 2 | 6 | 7 | 2 | 14 | 23 |
| 3 |  MailerLite | 32 | 4 | 1 | 2 | 1 | 17 | 31 |
Mailchimp leads Email Marketing at Overall AIQ 46, ranking first on ChatGPT, fifth on Gemini, fourth on Claude, and sixth on Perplexity.
Sender and MailerLite both record AIQ 32, with the former placed second Overall and the latter third. Their assistant patterns are very different: Sender is second on ChatGPT and Perplexity, while MailerLite is first on Gemini and Perplexity and second on Claude.
The full Email Marketing snapshot contains 29 ranked products, 79 cited pages, and 339 verified mentions. Inside the Top 3, Mailchimp has 20 source domains and 31 mentions,
Sender has 14 and 23, and MailerLite has 17 and 31. The equal AIQ values in second and third place sit beside sharply different assistant ranks and evidence counts, a distinction the Overall ordering preserves.
Marketing Automation
Open the complete Marketing Automation ranking| Rank | Product | AIQ | ChatGPT | Gemini | Claude | Perplexity | Sources | Mentions |
|---|---|---|---|---|---|---|---|---|
| 1 |  Brevo | 46 | 2 | 1 | 1 | 1 | 26 | 30 |
| 2 |  HubSpot Marketing Hub | 43 | 1 | 4 | 3 | 2 | 12 | 12 |
| 3 |  ActiveCampaign | 37 | 3 | 2 | 4 | 4 | 28 | 32 |
Brevo leads Marketing Automation at Overall AIQ 46, ranking first on Gemini, Claude, and Perplexity and second on ChatGPT. HubSpot Marketing Hub follows at 43 after ranking first on ChatGPT, fourth on Gemini, third on Claude, and second on Perplexity. ActiveCampaign is third at 37 with ranks of third, second, fourth, and fourth.
Marketing Automation includes 36 ranked products, 80 cited pages, and 274 verified mentions. Brevo records 26 source domains and 30 mentions, HubSpot Marketing Hub records 12 and 12, and ActiveCampaign records 28 and 32. The third-place product has the largest evidence counts in the trio, while the first two divide the four assistant wins between them; the report treats those as separate observable measures.
Landing Page Builders
Open the complete Landing Page Builders ranking| Rank | Product | AIQ | ChatGPT | Gemini | Claude | Perplexity | Sources | Mentions |
|---|---|---|---|---|---|---|---|---|
| 1 | 54 | 2 | 1 | 1 | 1 | 12 | 13 | |
| 2 | 34 | 1 | 9 | 15 | 11 | 5 | 5 | |
| 3 | 33 | 3 | 2 | 2 | 3 | 15 | 15 |
Carrd leads Landing Page Builders at Overall AIQ 54, placing first with Gemini, Claude, and Perplexity and second with ChatGPT.
Canva is second at 34 after ranking first on ChatGPT but ninth, fifteenth, and eleventh with the other assistants.
Unbounce is third at 33 with a tighter third, second, second, and third pattern.
The complete Landing Page Builders snapshot contains 37 ranked products, 71 cited pages, and 261 verified mentions. Carrd has 12 source domains and 13 mentions,
Canva has 5 and 5, and
Unbounce has 15 and 15. The second-place product's ChatGPT win contrasts with its lower ranks elsewhere, while the third-place product has the broadest evidence footprint and the most even assistant record of the two challengers.
Social Media Management
Open the complete Social Media Management ranking| Rank | Product | AIQ | ChatGPT | Gemini | Claude | Perplexity | Sources | Mentions |
|---|---|---|---|---|---|---|---|---|
| 1 | 65 | 1 | 1 | 1 | 1 | 31 | 48 | |
| 2 | 27 | 2 | 5 | 6 | 5 | 27 | 39 | |
| 3 | 25 | 7 | 2 | 2 | 2 | 22 | 28 |
Buffer leads Social Media Management at Overall AIQ 65 after ranking first with every assistant.
Hootsuite is second at 27, with ranks of second, fifth, sixth, and fifth.
Sprout Social is third at 25 after placing seventh on ChatGPT and second on Gemini, Claude, and Perplexity.
Social Media Management records 30 ranked products, 107 cited pages, and 329 verified mentions. Buffer has 31 source domains and 48 mentions,
Hootsuite has 27 and 39, and
Sprout Social has 22 and 28. The leader is the clearest point of agreement, while the challengers show an Overall ordering that differs from three of their four assistant columns.
Webinar Platforms
Open the complete Webinar Platforms ranking| Rank | Product | AIQ | ChatGPT | Gemini | Claude | Perplexity | Sources | Mentions |
|---|---|---|---|---|---|---|---|---|
| 1 | 46 | 1 | 9 | 6 | 6 | 11 | 15 | |
| 2 | 36 | 2 | 11 | 3 | 4 | 4 | 7 | |
| 3 |  Demio | 32 | 3 | 1 | 5 | 5 | 20 | 27 |
Zoom Webinars leads Webinar Platforms at Overall AIQ 46, ranking first on ChatGPT but ninth, sixth, and sixth with the other assistants.
Zoho Webinar is second at 36 with ranks of second, eleventh, third, and fourth.
Demio is third at 32 after ranking third on ChatGPT, first on Gemini, and fifth on both Claude and Perplexity.
The full Webinar Platforms snapshot includes 33 ranked products, 73 cited pages, and 234 verified mentions. Zoom Webinars has 11 source domains and 15 mentions,
Zoho Webinar has 4 and 7, and
Demio has 20 and 27. Each Top 3 product has a distinct recommendation shape, and the third-place product combines the largest evidence counts in the trio with the only Gemini win.
SEO Tools
Open the complete SEO Tools ranking| Rank | Product | AIQ | ChatGPT | Gemini | Claude | Perplexity | Sources | Mentions |
|---|---|---|---|---|---|---|---|---|
| 1 | 35 | 1 | 6 | 4 | 5 | 17 | 27 | |
| 2 | 33 | 3 | 2 | 3 | 2 | 15 | 24 | |
| 3 |  Rank Math | 29 | 2 | 3 | 10 | 10 | 8 | 9 |
Ahrefs leads SEO Tools at Overall AIQ 35, with assistant ranks of first, sixth, fourth, and fifth.
Semrush is second at 33 with a more even third, second, third, and second record.
Rank Math follows at 29 after ranking second on ChatGPT, third on Gemini, and tenth on both Claude and Perplexity.
SEO Tools contains 41 ranked products, 83 cited pages, and 351 verified mentions. Ahrefs records 17 source domains and 27 mentions,
Semrush records 15 and 24, and
Rank Math records 8 and 9. Six AIQ points separate the trio, but their assistant columns distinguish a single-assistant win, a consistent second-or-third pattern, and a record that drops to tenth with two assistants.
Product Analytics
Open the complete Product Analytics ranking| Rank | Product | AIQ | ChatGPT | Gemini | Claude | Perplexity | Sources | Mentions |
|---|---|---|---|---|---|---|---|---|
| 1 | 43 | 2 | 2 | 2 | 2 | 1 | 2 | |
| 2 |  PostHog | 43 | 1 | 6 | 1 | 6 | 20 | 28 |
| 3 | 38 | 3 | 4 | 3 | 1 | 28 | 34 |
Heap and
PostHog both record Overall AIQ 43 in Product Analytics, with the former placed first and the latter second. Heap is ranked second by all four assistants.
PostHog ranks first on ChatGPT and Claude but sixth on Gemini and Perplexity. Amplitude is third at 38 with ranks of third, fourth, third, and first.
The category snapshot contains 30 ranked products, 70 cited pages, and 226 verified mentions. Heap has 1 source domain and 2 mentions,
PostHog has 20 and 28, and Amplitude has 28 and 34. The first two products share an AIQ value despite very different assistant and evidence records, while the third-place product has both the largest evidence counts and the only Perplexity win in the trio.
A/B Testing
Open the complete A/B Testing ranking| Rank | Product | AIQ | ChatGPT | Gemini | Claude | Perplexity | Sources | Mentions |
|---|---|---|---|---|---|---|---|---|
| 1 | 33 | 3 | 2 | 3 | 5 | 15 | 18 | |
| 2 | 30 | 4 | 4 | 5 | 1 | 1 | 5 | |
| 3 | 26 | 1 | 10 | 7 | 12 | 11 | 15 |
Optimizely leads A/B Testing at Overall AIQ 33, ranking third, second, third, and fifth across the assistants.
VWO is second at 30 after ranking fourth with ChatGPT and Gemini, fifth with Claude, and first with Perplexity.
Crazy Egg is third at 26, combining a first-place ChatGPT rank with tenth, seventh, and twelfth elsewhere.
A/B Testing includes 32 ranked products, 82 cited pages, and 184 verified mentions. Optimizely has 15 source domains and 18 mentions,
VWO has 1 and 5, and
Crazy Egg has 11 and 15. The Overall leader has no assistant win, whereas the two challengers each rank first with one assistant; their remaining placements show why the full four-column record matters.
SMS Marketing
Open the complete SMS Marketing ranking| Rank | Product | AIQ | ChatGPT | Gemini | Claude | Perplexity | Sources | Mentions |
|---|---|---|---|---|---|---|---|---|
| 1 | 46 | 1 | 1 | 1 | 1 | 15 | 21 | |
| 2 |  Textmagic | 34 | 2 | 4 | 8 | 3 | 14 | 17 |
| 3 | 29 | 3 | 5 | 4 | 5 | 10 | 12 |
SimpleTexting leads SMS Marketing at Overall AIQ 46 after ranking first with all four assistants.
Textmagic is second at 34 with ranks of second, fourth, eighth, and third. EZ Texting is third at 29, ranking third on ChatGPT, fifth on Gemini and Perplexity, and fourth on Claude.
The complete SMS Marketing snapshot contains 32 ranked products, 75 cited pages, and 228 verified mentions. SimpleTexting has 15 source domains and 21 mentions,
Textmagic has 14 and 17, and EZ Texting has 10 and 12. The evidence counts descend in Overall order here, while the assistant order changes on Claude:
EZ Texting ranks fourth and
Textmagic ranks eighth. The leader's unanimous first-place record remains the strongest point of agreement.
Affiliate Marketing
Open the complete Affiliate Marketing ranking| Rank | Product | AIQ | ChatGPT | Gemini | Claude | Perplexity | Sources | Mentions |
|---|---|---|---|---|---|---|---|---|
| 1 | 40 | 2 | 1 | 1 | — | 7 | 10 | |
| 2 | 33 | 3 | 3 | 3 | 3 | 11 | 14 | |
| 3 |  Rewardful | 30 | 1 | 9 | 7 | 14 | 16 | 20 |
GoAffPro leads Affiliate Marketing at Overall AIQ 40, ranking second on ChatGPT, first on Gemini and Claude, and receiving no category rank in this scope from Perplexity.
impact.com is second at 33 and ranks third with every assistant.
Rewardful is third at 30 after ranking first on ChatGPT, ninth on Gemini, seventh on Claude, and fourteenth on Perplexity.
Affiliate Marketing records 42 ranked products, 104 cited pages, and 237 verified mentions. GoAffPro has 7 source domains and 10 mentions,
impact.com has 11 and 14, and
Rewardful has 16 and 20. The leader reaches first Overall without a Perplexity rank, the second-place product is exactly third across all assistants, and the third-place product pairs the largest evidence counts with the widest assistant spread.
What Week 28 Establishes
Across the ten category snapshots, Social Media Management and SMS Marketing have unanimous assistant leaders, while Marketing Automation and Landing Page Builders have leaders ranked first by three assistants and second by the fourth. Product Analytics contains an equal-AIQ Top 2 with different assistant records, and Affiliate Marketing includes a leader with no Perplexity rank in this scope.
Evidence order also differs visibly from Overall order in Marketing Automation, Product Analytics, and Affiliate Marketing, where the third-place product has the largest evidence counts among the three displayed products. These are baseline observations, not cross-category performance comparisons or causal conclusions. A later official edition is required before this report can identify persistent patterns or movement. The category links above open the complete rankings, and the Week 28 Rising AIQ report keeps emerging-product analysis separate from Overall AIQ.
Related News
The Week 28 Cooper Index: What AI Assistants Recommended Across B2B Software
A category-relative reading of the Week 28 index, including assistant coverage and the limits of the current snapshot.
Which Sources Shape Software Recommendations in AI Search
A Week 29 analysis of how the public evidence footprint changed across one representative software market in each of Cooper’s eight hubs.
The Week 28 Sales Software Report
A category-by-category reading of all ten Week 28 Sales software markets, showing where leading products converge or split across AI assistants alongside Top 3 rankings and verified source and mention counts.