Category Report18 min read

Support Best Leaders Hold Almost Everywhere, but Every Intent Map Splits

Only one Support Best leader changes this week, yet all ten categories point elsewhere when buyers ask about price, setup, or emerging products.

Support covers ten categories in the current edition. Support combines some of the week's steadiest Best results with a much less settled constraint map. Incumbency still matters, but it does not automatically carry into the cheapest, easiest, or most visibly emerging answer.

Across the hub, 156 products rank in Best, while the ten category mastheads total 1,126 Sources and 5,316 Mentions. One Best leader changed week over week, and 8 categories return four distinct leaders across the four direct questions.

How to Read This Report

Each table shows the current Best Top 3. The paragraphs below it keep Most Affordable, Easiest to Set Up, and Rising separate. AIQ is category-relative, so compare products inside the same category and question, not raw scores across unrelated markets. Sources count distinct cited pages; Mentions count verified product-page occurrences across the current category evidence.

Help Desk

Open the complete Help Desk Best ranking
Best Top 3 · 16 ranked products · 143 sources · 731 mentions
RankProductAIQChatGPTGeminiClaudePerplexitySourcesMentions
1Zendesk9811125681
2Freshdesk4032234568
3Intercom332863347

In Help Desk, Zendesk leads at Best AIQ 98. Its assistant positions are ChatGPT #1, Gemini #1, Claude #1, and Perplexity #2. Its current category evidence records 56 Sources and 81 Mentions. Freshdesk is second at Best AIQ 40. Its assistant positions are ChatGPT #3, Gemini #2, Claude #2, and Perplexity #3. Its current category evidence records 45 Sources and 68 Mentions. Intercom is third at Best AIQ 33. Its assistant positions are ChatGPT #2, Gemini #8, and Claude #6. It has no category rank from Perplexity in this ranking. Its current category evidence records 33 Sources and 47 Mentions.

The category contains 16 Best-ranked products, 143 Sources and 731 Mentions across all four completed direct questions. Zendesk holds #1. The 65-point leader-to-third spread gives the podium a pronounced front edge. The leader appears in 4 of 4 assistant lists. These coverage counts document the evidence footprint; they do not explain rank.

Most Affordable is led by Zoho Desk at Most Affordable AIQ 67. Its assistant positions are ChatGPT #1, Gemini #5, Claude #9, and Perplexity #1. Its current category evidence records 32 Sources and 44 Mentions. Zoho Desk moves up 2 places to #1. Best is led by Zendesk, so this is a different category-relative answer.

Easiest to Set Up is led by Tidio at Easiest to Set Up AIQ 59. Its assistant positions are ChatGPT #1 and Claude #4. It has no category rank from Gemini and Perplexity in this ranking. Its current category evidence records 7 Sources and 10 Mentions. Tidio moves up 14 places to #1. Best is led by Zendesk, so this is a different category-relative answer.

Rising is led by Plain at Rising AIQ 63. Its assistant positions are ChatGPT #1 and Claude #2. It has no category rank from Gemini and Perplexity in this ranking. Its current category evidence records 8 Sources and 9 Mentions. Plain holds #1. Best is led by Zendesk, so this is a different category-relative answer.

This is a four-answer market: Best favors Zendesk, price Zoho Desk, setup Tidio, and momentum Plain. A combined winner would erase the most practical information in the result.

Live Chat

Open the complete Live Chat Best ranking
Best Top 3 · 18 ranked products · 116 sources · 615 mentions
RankProductAIQChatGPTGeminiClaudePerplexitySourcesMentions
1Intercom8812113856
2Zendesk6321224260
3LiveChat3333333852

In Live Chat, Intercom leads at Best AIQ 88. Its assistant positions are ChatGPT #1, Gemini #2, Claude #1, and Perplexity #1. Its current category evidence records 38 Sources and 56 Mentions. Zendesk is second at Best AIQ 63. Its assistant positions are ChatGPT #2, Gemini #1, Claude #2, and Perplexity #2. Its current category evidence records 42 Sources and 60 Mentions. LiveChat is third at Best AIQ 33. Its assistant positions are ChatGPT #3, Gemini #3, Claude #3, and Perplexity #3. Its current category evidence records 38 Sources and 52 Mentions.

The category contains 18 Best-ranked products, 116 Sources and 615 Mentions across all four completed direct questions. The assistant columns complicate the headline in a useful way. Intercom reaches first with coverage from 4 of 4 assistants, while Zendesk and LiveChat show how quickly the ordering changes below it. The full spread is 55 points. These coverage counts document the evidence footprint; they do not explain rank.

Most Affordable is led by tawk.to at Most Affordable AIQ 100. Its assistant positions are ChatGPT #1, Gemini #1, Claude #1, and Perplexity #1. Its current category evidence records 26 Sources and 31 Mentions. tawk.to holds #1. Best is led by Intercom, so this is a different category-relative answer.

Easiest to Set Up is led by Tidio at Easiest to Set Up AIQ 80. Its assistant positions are ChatGPT #1, Gemini #2, Claude #2, and Perplexity #1. Its current category evidence records 33 Sources and 48 Mentions. Tidio holds #1. Best is led by Intercom, so this is a different category-relative answer.

Rising is led by Pylon at Rising AIQ 55. Its assistant position is ChatGPT #1. It has no category rank from Gemini, Claude, and Perplexity in this ranking. Its current category evidence records 3 Sources and 3 Mentions. Pylon is new to the ranking at #1. Best is led by Intercom, so this is a different category-relative answer.

Every direct question changes the name at the top. Intercom owns Best, tawk.to Most Affordable, Tidio Easiest to Set Up, and Pylon Rising. The category is clearer as a map of tradeoffs than as a single leaderboard.

Contact Center

Open the complete Contact Center Best ranking
Best Top 3 · 19 ranked products · 122 sources · 649 mentions
RankProductAIQChatGPTGeminiClaudePerplexitySourcesMentions
1Genesys Cloud CX881122227
2NICE CXone5722132124
3Five923333347

In Contact Center, Genesys Cloud CX leads at Best AIQ 88. Its assistant positions are ChatGPT #1, Gemini #1, and Claude #2. It has no category rank from Perplexity in this ranking. Its current category evidence records 22 Sources and 27 Mentions. NICE CXone is second at Best AIQ 57. Its assistant positions are ChatGPT #2, Gemini #2, Claude #1, and Perplexity #3. Its current category evidence records 21 Sources and 24 Mentions. Five9 is third at Best AIQ 23. Its assistant positions are ChatGPT #3 and Claude #3. It has no category rank from Gemini and Perplexity in this ranking. Its current category evidence records 33 Sources and 47 Mentions.

The category contains 19 Best-ranked products, 122 Sources and 649 Mentions across all four completed direct questions. Evidence volume and rank remain separate readings here. Five9 has the largest Sources footprint in the displayed Top 3, while Genesys Cloud CX owns the Best lead. Genesys Cloud CX holds #1. These coverage counts document the evidence footprint; they do not explain rank.

Most Affordable is led by Zoho Voice at Most Affordable AIQ 55. Its assistant position is ChatGPT #1. It has no category rank from Gemini, Claude, and Perplexity in this ranking. Its current category evidence records 2 Sources and 2 Mentions. Zoho Voice moves up 9 places to #1. Best is led by Genesys Cloud CX, so this is a different category-relative answer.

Easiest to Set Up is led by Aircall at Easiest to Set Up AIQ 90. Its assistant positions are ChatGPT #1, Gemini #1, Claude #2, and Perplexity #2. Its current category evidence records 16 Sources and 29 Mentions. Aircall holds #1. Best is led by Genesys Cloud CX, so this is a different category-relative answer.

Rising is led by UJET at Rising AIQ 55. Its assistant position is ChatGPT #1. It has no category rank from Gemini, Claude, and Perplexity in this ranking. Its current category evidence records 1 Source and 1 Mention. UJET moves up 3 places to #1. Best is led by Genesys Cloud CX, so this is a different category-relative answer.

There is no universal leader hiding in these four lists. The sequence runs Genesys Cloud CX, Zoho Voice, Aircall, and UJET from Best through Rising, which turns the ranking into a shortlist architecture rather than a verdict.

Customer Success

Open the complete Customer Success Best ranking
Best Top 3 · 15 ranked products · 90 sources · 457 mentions
RankProductAIQChatGPTGeminiClaudePerplexitySourcesMentions
1Gainsight10011113046
2ChurnZero4622422945
3Totango3143243044

In Customer Success, Gainsight leads at Best AIQ 100. Its assistant positions are ChatGPT #1, Gemini #1, Claude #1, and Perplexity #1. Its current category evidence records 30 Sources and 46 Mentions. ChurnZero is second at Best AIQ 46. Its assistant positions are ChatGPT #2, Gemini #2, Claude #4, and Perplexity #2. Its current category evidence records 29 Sources and 45 Mentions. Totango is third at Best AIQ 31. Its assistant positions are ChatGPT #4, Gemini #3, Claude #2, and Perplexity #4. Its current category evidence records 30 Sources and 44 Mentions.

The category contains 15 Best-ranked products, 90 Sources and 457 Mentions across all four completed direct questions. This is a front-loaded shortlist. First and third are 69 AIQ points apart, and the leader appears across 4 of 4 assistant lists. Gainsight holds #1. These coverage counts document the evidence footprint; they do not explain rank.

Most Affordable is led by Akita at Most Affordable AIQ 70. Its assistant positions are ChatGPT #1 and Claude #1. It has no category rank from Gemini and Perplexity in this ranking. Its current category evidence records 3 Sources and 6 Mentions. Akita holds #1. Best is led by Gainsight, so this is a different category-relative answer.

Easiest to Set Up is led by Successifier at Easiest to Set Up AIQ 55. Its assistant position is ChatGPT #1. It has no category rank from Gemini, Claude, and Perplexity in this ranking. Its current category evidence records 1 Source and 2 Mentions. Successifier is new to the ranking at #1. Best is led by Gainsight, so this is a different category-relative answer.

Rising is led by Velaris at Rising AIQ 70. Its assistant positions are ChatGPT #1 and Claude #1. It has no category rank from Gemini and Perplexity in this ranking. Its current category evidence records 7 Sources and 16 Mentions. Velaris holds #1. Best is led by Gainsight, so this is a different category-relative answer.

This is a four-answer market: Best favors Gainsight, price Akita, setup Successifier, and momentum Velaris. A combined winner would erase the most practical information in the result.

Knowledge Base

Open the complete Knowledge Base Best ranking
Best Top 3 · 19 ranked products · 97 sources · 632 mentions
RankProductAIQChatGPTGeminiClaudePerplexitySourcesMentions
1Zendesk731213456
2Document360583112536
3Confluence2863223651

In Knowledge Base, Zendesk leads at Best AIQ 73. Its assistant positions are ChatGPT #1, Gemini #2, and Perplexity #1. It has no category rank from Claude in this ranking. Its current category evidence records 34 Sources and 56 Mentions. Document360 is second at Best AIQ 58. Its assistant positions are ChatGPT #3, Gemini #1, and Claude #1. It has no category rank from Perplexity in this ranking. Its current category evidence records 25 Sources and 36 Mentions. Confluence is third at Best AIQ 28. Its assistant positions are ChatGPT #6, Gemini #3, Claude #2, and Perplexity #2. Its current category evidence records 36 Sources and 51 Mentions.

The category contains 19 Best-ranked products, 97 Sources and 632 Mentions across all four completed direct questions. The useful signal is not only first place. Document360 and Confluence preserve distinct assistant patterns beneath Zendesk, leaving a 45-point span across the displayed podium. Zendesk moves up 1 place to #1. These coverage counts document the evidence footprint; they do not explain rank.

Most Affordable is led by ProProfs Knowledge Base at Most Affordable AIQ 82. Its assistant positions are ChatGPT #1, Gemini #1, and Claude #8. It has no category rank from Perplexity in this ranking. Its current category evidence records 12 Sources and 15 Mentions. ProProfs Knowledge Base holds #1. Best is led by Zendesk, so this is a different category-relative answer.

Easiest to Set Up is led by ProProfs Knowledge Base at Easiest to Set Up AIQ 88. Its assistant positions are ChatGPT #1, Gemini #1, and Claude #2. It has no category rank from Perplexity in this ranking. Its current category evidence records 12 Sources and 15 Mentions. ProProfs Knowledge Base moves up 3 places to #1. Best is led by Zendesk, so this is a different category-relative answer.

Rising is led by Slite at Rising AIQ 76. Its assistant positions are ChatGPT #1, Gemini #3, Claude #2, and Perplexity #1. Its current category evidence records 15 Sources and 19 Mentions. Slite moves up 2 places to #1. Best is led by Zendesk, so this is a different category-relative answer.

Value and setup meet at ProProfs Knowledge Base, while Best points to Zendesk and Rising to Slite. That shared low-friction answer is useful, but it should not be mistaken for the broad Best recommendation.

Surveys

Open the complete Surveys Best ranking
Best Top 3 · 15 ranked products · 96 sources · 320 mentions
RankProductAIQChatGPTGeminiClaudePerplexitySourcesMentions
1Qualtrics8512122332
2SurveyMonkey6521212942
3Typeform323333039

In Surveys, Qualtrics leads at Best AIQ 85. Its assistant positions are ChatGPT #1, Gemini #2, Claude #1, and Perplexity #2. Its current category evidence records 23 Sources and 32 Mentions. SurveyMonkey is second at Best AIQ 65. Its assistant positions are ChatGPT #2, Gemini #1, Claude #2, and Perplexity #1. Its current category evidence records 29 Sources and 42 Mentions. Typeform is third at Best AIQ 32. Its assistant positions are ChatGPT #3, Gemini #3, and Claude #3. It has no category rank from Perplexity in this ranking. Its current category evidence records 30 Sources and 39 Mentions.

The category contains 15 Best-ranked products, 96 Sources and 320 Mentions across all four completed direct questions. Qualtrics holds #1. The 53-point leader-to-third spread gives the podium a pronounced front edge. The leader appears in 4 of 4 assistant lists. These coverage counts document the evidence footprint; they do not explain rank.

Most Affordable is led by SurveyPlanet at Most Affordable AIQ 63. Its assistant positions are ChatGPT #1, Gemini #6, and Claude #4. It has no category rank from Perplexity in this ranking. Its current category evidence records 6 Sources and 8 Mentions. SurveyPlanet moves up 5 places to #1. Best is led by Qualtrics, so this is a different category-relative answer.

Easiest to Set Up is led by Jotform at Easiest to Set Up AIQ 69. Its assistant positions are ChatGPT #1, Gemini #5, Claude #4, and Perplexity #1. Its current category evidence records 18 Sources and 24 Mentions. Jotform moves up 3 places to #1. Best is led by Qualtrics, so this is a different category-relative answer.

Rising is led by Fillout at Rising AIQ 58. Its assistant positions are ChatGPT #1 and Claude #6. It has no category rank from Gemini and Perplexity in this ranking. Its current category evidence records 4 Sources and 6 Mentions. Fillout moves up 2 places to #1. Best is led by Qualtrics, so this is a different category-relative answer.

There is no universal leader hiding in these four lists. The sequence runs Qualtrics, SurveyPlanet, Jotform, and Fillout from Best through Rising, which turns the ranking into a shortlist architecture rather than a verdict.

Chatbots

Open the complete Chatbots Best ranking
Best Top 3 · 22 ranked products · 132 sources · 689 mentions
RankProductAIQChatGPTGeminiClaudePerplexitySourcesMentions
1Intercom Fin5512222
2Zendesk AI Agents4321812
3Zendesk30115277

In Chatbots, Intercom Fin leads at Best AIQ 55. Its assistant position is ChatGPT #1. It has no category rank from Gemini, Claude, and Perplexity in this ranking. Its current category evidence records 22 Sources and 22 Mentions. Zendesk AI Agents is second at Best AIQ 43. Its assistant positions are ChatGPT #2 and Claude #1. It has no category rank from Gemini and Perplexity in this ranking. Its current category evidence records 8 Sources and 12 Mentions. Zendesk is third at Best AIQ 30. Its assistant positions are Gemini #1 and Perplexity #1. It has no category rank from ChatGPT and Claude in this ranking. Its current category evidence records 52 Sources and 77 Mentions.

The category contains 22 Best-ranked products, 132 Sources and 689 Mentions across all four completed direct questions. The assistant columns complicate the headline in a useful way. Intercom Fin reaches first with coverage from 1 of 4 assistants, while Zendesk AI Agents and Zendesk show how quickly the ordering changes below it. The full spread is 25 points. These coverage counts document the evidence footprint; they do not explain rank.

Most Affordable is led by Chatbase at Most Affordable AIQ 60. Its assistant positions are ChatGPT #1 and Claude #3. It has no category rank from Gemini and Perplexity in this ranking. Its current category evidence records 15 Sources and 20 Mentions. Chatbase moves up 3 places to #1. Best is led by Intercom Fin, so this is a different category-relative answer.

Easiest to Set Up is led by Tidio Lyro at Easiest to Set Up AIQ 55. Its assistant position is ChatGPT #1. It has no category rank from Gemini, Claude, and Perplexity in this ranking. Its current category evidence records 10 Sources and 14 Mentions. Tidio Lyro holds #1. Best is led by Intercom Fin, so this is a different category-relative answer.

Rising is led by Sierra at Rising AIQ 70. Its assistant positions are ChatGPT #1 and Claude #1. It has no category rank from Gemini and Perplexity in this ranking. Its current category evidence records 9 Sources and 11 Mentions. Sierra is new to the ranking at #1. Best is led by Intercom Fin, so this is a different category-relative answer.

This is a four-answer market: Best favors Intercom Fin, price Chatbase, setup Tidio Lyro, and momentum Sierra. A combined winner would erase the most practical information in the result.

Community Management

Open the complete Community Management Best ranking
Best Top 3 · 20 ranked products · 117 sources · 489 mentions
RankProductAIQChatGPTGeminiClaudePerplexitySourcesMentions
1Circle10011114056
2Mighty Networks4722333545
3Discourse2749222225

In Community Management, Circle leads at Best AIQ 100. Its assistant positions are ChatGPT #1, Gemini #1, Claude #1, and Perplexity #1. Its current category evidence records 40 Sources and 56 Mentions. Mighty Networks is second at Best AIQ 47. Its assistant positions are ChatGPT #2, Gemini #2, Claude #3, and Perplexity #3. Its current category evidence records 35 Sources and 45 Mentions. Discourse is third at Best AIQ 27. Its assistant positions are ChatGPT #4, Gemini #9, Claude #2, and Perplexity #2. Its current category evidence records 22 Sources and 25 Mentions.

The category contains 20 Best-ranked products, 117 Sources and 489 Mentions across all four completed direct questions. Evidence volume and rank remain separate readings here. Circle has the largest Sources footprint in the displayed Top 3, while Circle owns the Best lead. Circle holds #1. These coverage counts document the evidence footprint; they do not explain rank.

Most Affordable is led by Kazokus at Most Affordable AIQ 55. Its assistant position is ChatGPT #1. It has no category rank from Gemini, Claude, and Perplexity in this ranking. Its current category evidence records 1 Source and 1 Mention. Kazokus moves up 2 places to #1. Best is led by Circle, so this is a different category-relative answer.

Easiest to Set Up is led by Discourse at Easiest to Set Up AIQ 58. Its assistant positions are ChatGPT #1 and Perplexity #2. It has no category rank from Gemini and Claude in this ranking. Its current category evidence records 22 Sources and 25 Mentions. Discourse holds #1. Best is led by Circle, so this is a different category-relative answer.

Rising is led by Skool at Rising AIQ 80. Its assistant positions are ChatGPT #1, Gemini #3, Claude #1, and Perplexity #4. Its current category evidence records 22 Sources and 27 Mentions. Skool moves up 1 place to #1. Best is led by Circle, so this is a different category-relative answer.

Every direct question changes the name at the top. Circle owns Best, Kazokus Most Affordable, Discourse Easiest to Set Up, and Skool Rising. The category is clearer as a map of tradeoffs than as a single leaderboard.

Field Service Management

Open the complete Field Service Management Best ranking
Best Top 3 · 19 ranked products · 116 sources · 381 mentions
RankProductAIQChatGPTGeminiClaudePerplexitySourcesMentions
1ServiceTitan951112425
2Jobber412423335
3Housecall Pro283532930

In Field Service Management, ServiceTitan leads at Best AIQ 95. Its assistant positions are ChatGPT #1, Gemini #1, and Claude #1. It has no category rank from Perplexity in this ranking. Its current category evidence records 24 Sources and 25 Mentions. Jobber is second at Best AIQ 41. Its assistant positions are ChatGPT #2, Gemini #4, and Claude #2. It has no category rank from Perplexity in this ranking. Its current category evidence records 33 Sources and 35 Mentions. Housecall Pro is third at Best AIQ 28. Its assistant positions are ChatGPT #3, Gemini #5, and Claude #3. It has no category rank from Perplexity in this ranking. Its current category evidence records 29 Sources and 30 Mentions.

The category contains 19 Best-ranked products, 116 Sources and 381 Mentions across all four completed direct questions. This is a front-loaded shortlist. First and third are 67 AIQ points apart, and the leader appears across 3 of 4 assistant lists. ServiceTitan holds #1. These coverage counts document the evidence footprint; they do not explain rank.

Most Affordable is led by ServiceM8 at Most Affordable AIQ 58. Its assistant positions are ChatGPT #1 and Perplexity #2. It has no category rank from Gemini and Claude in this ranking. Its current category evidence records 7 Sources and 7 Mentions. ServiceM8 holds #1. Best is led by ServiceTitan, so this is a different category-relative answer.

Easiest to Set Up is led by ServiceM8 at Easiest to Set Up AIQ 55. Its assistant position is ChatGPT #1. It has no category rank from Gemini, Claude, and Perplexity in this ranking. Its current category evidence records 7 Sources and 7 Mentions. ServiceM8 holds #1. Best is led by ServiceTitan, so this is a different category-relative answer.

Rising is led by Simpro Lightning at Rising AIQ 55. Its assistant position is ChatGPT #1. It has no category rank from Gemini, Claude, and Perplexity in this ranking. Its current category evidence records 0 Sources and 0 Mentions. Simpro Lightning is new to the ranking at #1. Best is led by ServiceTitan, so this is a different category-relative answer.

Value and setup meet at ServiceM8, while Best points to ServiceTitan and Rising to Simpro Lightning. That shared low-friction answer is useful, but it should not be mistaken for the broad Best recommendation.

Customer Education

Open the complete Customer Education Best ranking
Best Top 3 · 21 ranked products · 97 sources · 353 mentions
RankProductAIQChatGPTGeminiClaudePerplexitySourcesMentions
1Skilljar8313112127
2Docebo464122531
3Thought Industries3826421620

In Customer Education, Skilljar leads at Best AIQ 83. Its assistant positions are ChatGPT #1, Gemini #3, Claude #1, and Perplexity #1. Its current category evidence records 21 Sources and 27 Mentions. Docebo is second at Best AIQ 46. Its assistant positions are ChatGPT #4, Gemini #1, and Claude #2. It has no category rank from Perplexity in this ranking. Its current category evidence records 25 Sources and 31 Mentions. Thought Industries is third at Best AIQ 38. Its assistant positions are ChatGPT #2, Gemini #6, Claude #4, and Perplexity #2. Its current category evidence records 16 Sources and 20 Mentions.

The category contains 21 Best-ranked products, 97 Sources and 353 Mentions across all four completed direct questions. The useful signal is not only first place. Docebo and Thought Industries preserve distinct assistant patterns beneath Skilljar, leaving a 45-point span across the displayed podium. Skilljar holds #1. These coverage counts document the evidence footprint; they do not explain rank.

Most Affordable is led by MoodleCloud at Most Affordable AIQ 55. Its assistant position is ChatGPT #1. It has no category rank from Gemini, Claude, and Perplexity in this ranking. Its current category evidence records 3 Sources and 3 Mentions. MoodleCloud is new to the ranking at #1. Best is led by Skilljar, so this is a different category-relative answer.

Easiest to Set Up is led by TalentLMS at Easiest to Set Up AIQ 100. Its assistant positions are ChatGPT #1, Gemini #1, Claude #1, and Perplexity #1. Its current category evidence records 20 Sources and 24 Mentions. TalentLMS holds #1. Best is led by Skilljar, so this is a different category-relative answer.

Rising is led by Teachfloor at Rising AIQ 64. Its assistant positions are ChatGPT #1, Gemini #3, and Perplexity #8. It has no category rank from Claude in this ranking. Its current category evidence records 1 Source and 3 Mentions. Teachfloor moves up 5 places to #1. Best is led by Skilljar, so this is a different category-relative answer.

This is a four-answer market: Best favors Skilljar, price MoodleCloud, setup TalentLMS, and momentum Teachfloor. A combined winner would erase the most practical information in the result.

The Support Readout

Support is stable at the top without being simple underneath. The category reports show why a familiar Best leader should begin a shortlist, not end the buying process. Continue with the current Rising AIQ report.